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At Patagonia we have one simple mission: to leave the world in a better place than how we found it. So the first step to ensuring the Earth’s beauty remained in tact was simple - go out and see it for yourself. Go out and see it for yourself - learn what we’re fighting so hard to protect
In comes WanderMust. Not just acting as a call to adventure, “WanderMust” represents an unending drive for one; an itch that only Mother Earth herself can scratch. It’s not a question of “where to?”, but rather “where to next?”.